Customer service is the backbone of any successful business. It encompasses the entire customer experience, from the first point of contact to post-purchase support. While a smile is often associated with good customer service, true excellence extends far beyond a superficial gesture. In this blog post, we will explore why smiling alone isn’t enough and delve into the essence of genuine customer service. Customer service goes beyond mere politeness and scripted responses. It requires authentic human connection and empathy. Genuine…